2018-2019 National Historian/Media Relations Ambassador
Auxiliary Facebook Pages for Beginners
While some Auxiliaries are using Facebook to its fullest, some are a bit intimidated by the social network. Facebook is a friendly place and once you are familiar with posting, you can use this tool to your Auxiliary’s advantage.
Top 10 Reasons to Have an Auxiliary Facebook Page
10. It’s FREE! And easy to set-up and maintain.
9. Since it’s FREE, it helps stretch your Auxiliary budget!
8. Your members are likely already on Facebook.
7. It provides direct line of communication with Auxiliary members.
6. It’s a great tool to share short, frequent messages.
5. It’s a way for those interested in your Auxiliary to find it online.
4. It’s an excellent tool to use in recruiting new members.
3. It’s a wonderful way to get younger/different members involved in your Auxiliary.
2. It’s an easy way to share information about fundraisers, scholarship contests, stories about how your Auxiliary helps veterans and their families, and recruit volunteers to help with an event – just to name a few!
1. Social media – especially Facebook – is today’s word-of-mouth.
What is a Page?
A Page gives your Department/District/Auxiliary a voice and presence on Facebook. Posting to your Page creates an opportunity for new people to discover our organization. People who like your Page may see your posts in News Feed when they visit Facebook. People can also like your posts, add comments and share them with their friends.
Use your Page to:
- Educate your community about our Programs and update them on our organization.
- Find and connect with potential members who share our passion.
- Engage your community by creating opportunities to interact with you and each other.
- Inspire others to take action by spreading the word, attending events, volunteering or making donations.
What to Post
- Information about upcoming events.
- Photos from events.
- Questions/fill-in-the-blanks for members to answer. Ex: Tell us! A reason I am a member of VFW Auxiliary 12345 is __________________________________.
- Share posts from:
- VFW Auxiliary National Headquarters
- VFW National Headquarters
- Local VFW Post
- VFW National Home for Children
- Military-related news (i.e. from Military.com, Stripes.com, etc.)
You don’t have to start from scratch. Use content and visuals you already have. If it looks good in print, it will probably look good in a News Feed. Do you have photos, blog posts, videos, printed brochures and such that you could repurpose in Facebook posts?
Consider Your Audience
Knowing your audience is essential for creating posts that will engage readers. On Facebook, people share interests and opinions, and they’re more likely to like, comment on and share posts that reflect their own perspective. Share stories from your members that may inspire others to share their own.
Keep your readers informed about your activities, your members and all news related to Auxiliary Programs. Posting regularly will keep your audience informed. Posts can be simple and short. Use a variety of post types and include photos, videos and text.
Ready to set up your Auxiliary’s Facebook page?
Visit the Websites & Social Media section of the Emblem Branding Center under “Media” on the National website at www.vfwauxiliary.org, and download how-to guides, pre-approved profile pictures and cover photos, and get started on your Auxiliary’s Facebook Page today!